Blueshift’s specialty is Integrated Business Planning.

Blueshift helps companies bring together trade promotion planning, demand forecasting and finance enabling true collaboration. Blueshift's best practice and technology has been specifically developed to solve today's key challenges:

Responsibility Delineation

Blueshift helps companies to clearly define baseline and incremental sales (even in the more challenging channels such as Food Service and Pharmacy). This improves accountability, forecast accuracy, and reporting.



Blueshift works with companies to facilitate accountability to Gross Margin by item and Customer.  While managing to revenue targets is important (especially from a brand perspective) ultimately Gross Margin the most critical.


Blueshift facilitates a single point of entry, eliminating the need for duplicate keying.  Scenario planning, budgeting, volume and financial forecasts, accruals, claims, field activation and reporting – all from a single entry point.

Forecast Disparity

Blueshift helps companies drive a unified forecast across supply and commercial.  A key benefit is that the natural tension of supply pessimism and sales optimism results in more balanced, accurate forecast.

Scenario Modelling

Blueshift helps companies react very quickly to market changes, by providing very fast scenario modelling.  Companies are empowered to make wide ranging plan changes and evaluate the result in minutes, not overnight.

Master Data

Blueshift draws on existing master data to increase accuracy and reduce the risk of human error.  Users are responsible for their variables only such as promotion mechanics, with pricing, cost pricing, etc. taken care of in the background.

Blueshift’s ONE Solution is distributed globally by consulting firm Child’s Davidson. Established in 1992, Childs Davidson works internationally with some of the worlds best known companies developing strategies for growth through benchmarking, developing commercial processes, implementation of strategic planning solutions, customer research and the facilitation of executive forums.  Blueshift is Silver Microsoft Partner.

Blueshift provide:

An Integrated Business Planning Solution

Blueshift’s ONE Solution enables Integrated Business Planning.  It brings together account management, demand planning and financial control to deliver a unified forecast from volume down to gross margin.

Consulting and Implementation

Blueshift’s experienced team provide best practice consulting to assist companies on their IBP journey as well as the technical, solution, project and training expertise to ensure successful implementations.

Support and Ongoing Engagement

All of Blueshift’s customers enjoy platinum service levels: ongoing consulting and training, data analysis, interface monitoring and upgrade installation all contribute to strong partnerships and a great customer experience.


This is Blueshift



Company History


Blueshift founded


Partnered with Sanitarium; go-live for trade promotion management


Forecast go-live at Sanitarium, immediate 8% bias improvement
Forecast module selected by Coca Cola Amatil – Equipment Services


Chosen by Fonterra Brands Australia


Chosen by Unicharm Australia
Expanded to Fonterra Asia/Middle East


Expanded to Fonterra Brands NZ and Tip Top Ice-cream
Chosen by Fonterra (A/NZ) as integral solution as part of regional SAP implementation


Chosen by Swisse Vitamins, Blackmores and Bulla Dairy Foods


Major new release: upgrade to the Demand Planning user experience
Partnered with Childs Davidson for global distribution

Chosen by Patties Foods to replace Wipro Promax


Chosen by McCormick Australia


Expanded to Fonterra China
Chosen by Peters Ice Cream and Sanofi Consumer Healthcare


Chosen by Greens General Foods to replace Wipro Promax
Chosen by Vitality Brands and Bellamy’s Organic
Expanded to Fonterra Hong Kong
Replaced Demand Solutions at Sanofi Consumer Healthcare


Chosen by Life Health Foods Australia and New Zealand, Tasti Products New Zealand and Gourmet Garden
Chosen by AB Food & Beverages (Twinings & Co)  to replace Wipro Promax
New corporate branding launched introducing the four balls logo

"Implementing Blueshift’s Forecasting and Trade Spend Management tool has significantly improved the visibility of how and where we spend our Trade Investment funds. Consequently, we can review and optimise our investment for the greatest return on our funds. Along with this, the improved confidence in our forecasting has resulted in reduced stock holdings, increased stock turns and an ability to make significantly better decisions around the efficiency and effectiveness of our spend."

− Grant Lewis, Commercial Manager - Sales, Marketing & Innovation, Sanitarium

"The ONE Solution offers a great link across forecasting, accruals and claims and presents it all in one central location, in a user friendly interface. ONE has been a great improvement to Fonterra systems as it has removed a need for a mass of spreadsheets and manual calculations."

− Jo Stephens, Woolworths Account Manager, Fonterra Brands Australia

"The Blueshift team are highly engaging, responsive and very adaptable to business needs and that is complemented by a high level of industry experience."

− Al Sloan, Business Analyst, Bulla Dairy Foods

"It is quite apparent that being in a position of having good information and data at your finger tips will give any business a competitive edge in regards to the way business is conducted. When we looked at Blueshift, we saw a solution that would be able to take our business to the next level, by allowing us to gather, process and manage information more accurately, giving us the ability to make good and informed decisions in a timely and quick fashion. We found that Blueshift were highly professional in their dealings with us, understood our needs and from a cultural perspective, a good fit for Patties Foods. We don't view Blueshift as a vendor that we deal with, but more like a value add partner that will assist in achieving our goals"

− Zelko Erdec, General Manager of Information Technology, Patties Foods

"GilkesonKemp have been engaged over the past 2 years on behalf of a consumer healthcare client to scope and implement an integrated business planning platform within their business. Throughout the RFI and RFP process, we approached Blueshift to take part, believing that the ONE solution may be exactly what the client was looking for. Throughout the RFI and RFP process, Blueshift were engaging and flexible and demonstrated that not only did they possess the technical power and software that would deliver the capabilities that the client needed, they had the people and industry experience that would be needed to support the implementation and ongoing needs within the business. Over the last 12 month we have worked with Blueshift daily in the project planning and implementation of the ONE software into the business. It has been a real pleasure to work with the Blueshift team. The project implementation has not been straightforward, requiring a significant amount of customisation, as well as some additional requirement executive requests that were brought on board in the midst of development and implementation. Blueshift have taken this all in their stride, they have always been professional and approachable and willing to “think outside the box” to meet the needs of the business. The ONE solution went live in the business approx. 4 months ago now and is significantly transforming the way the business plans for demand, and plans, tracks and manages financial expenditure. I continue to receive positive feedback on the new solution from client stakeholders on a weekly basis. I would have no hesitation in recommending the Blueshift team and the ONE solution to any business looking for an integrated business planning solution. I look forward to hopefully working with the team again in the future."

− Fi Gilkeson, Director, GilkesonKemp

"Blueshift was a logical choice for Vitality Brands. Its client centric team were highly commended through our network and the solution was tailored to suit our business needs."

− Richard Meyrick, Executive Director, Vitality Brands

"The decision to implement Blueshift’s Forecasting and Trade Spend Management Tool (ONE) was driven by the need to significantly improve the visibility on how we spend our trade investment funds, scenario plan future promotional activities, improve confidence in our forecasting, reduce stock holding, increase stock turns and the ability to make significantly better decisions around the efficiency and effectiveness of our spend. We believe, based on a fantastic track record and testimony of other organisations, that Blueshift is the right partner to work with in order to achieve these needs."

− Jean Tiran, Commercial Manager, Life Health Foods