Come and be part of our growing team!

Posted by | Blueshift Team | No Comments

Blueshift is hiring a software developer to join its core product team.  Blueshift is growing rapidly and needs additional capacity to expand its application to meet the needs of a growing client base and to work on the next generation architecture leveraging microservices, CQRS and MemSQL. A graduate degree in Computer Science or Software Engineering is required, and experience in .NET, C# and SQL will be highly regarded, but is not necessary.

At Blueshift, we pride ourselves in punching well above our weight in the quality and depth of software we produce for the size of our company, so we need developers who can write high quality code, solve hard problems, pick up new technologies quickly, and contribute as part of an agile development team. With a company of 17 employees and currently just 5 developers for a full enterprise system, all of our developers work across the full stack in mostly C# and SQL. We’re not looking for language specialists, but developers who are skilled in software design principles, and willing to learn new languages and technologies if/when they become more appropriate.

As a small company at Tuggerah on the Central Coast, we have a company culture and work/life balance that can’t be beaten by bigger companies in Sydney and Newcastle, particularly if you want the coast lifestyle, but don’t want to commute. We provide a free, healthy lunch in the office Monday to Thursday, have half-day Fridays, and have an extended lunch break twice a week for everyone in the office to do sport.

If you want to know more about us, check out our website or this video we made.


If you would like to become a part of our successful company and enjoy a challenging role, please forward a cover letter, your resume, and a copy of a recent transcript via email to the contact details below.

About Blueshift

Blueshift is a software and consulting company on the Central Coast that specialises in Integrated Business Planning, incorporating Trade Promotion Management, Demand Forecasting and Business Intelligence. Blueshift’s flagship product is the ONE Solution, an enterprise system for consumer goods companies.

Enterprise Big Data on a Shoestring

Posted by | Food for thought, ONE Solution | No Comments

We live in a world where people are used to accessing and updating information in real time and with user experiences that are fast and fluid.  The technology now exists to, economically, enable this kind of experience for enterprise systems like Integrated Business Planning (IBP) tools even where data volumes are huge.

Google serves over 3.5 billion searches per day with millisecond response times.  When a popular news site posts an article it only takes seconds for Google to pick it up and serve it in search results.  Google’s domination in the search space is due in part to its instantaneous performance and in many ways the adoption of enterprise IBP tools is equally dependent on real time performance.  It is likely that users would be delighted to move away from their spreadsheets if the corporate tools had similarly near instantaneous response times.

The challenge is real: consider a simple CPG company with 500 products and 400 customers and on average 50,000 customer-product combinations.  For a weekly forecast horizon with four years of history and two forecast, weekly snapshots and 15 income statement levels in addition to volume, there are 250 million rows of data in the live forecast and 13 billion rows of snapshot data to update and query in near real time.

Tools have existed for a few years to help in this space like SAP Hana, however recently there has been a growth in the Big Data space that enables real time performance to be deployed very economically.

A good example of this is MemSQL, a database created by a Silicon Valley start up that is sharded (automatically split across multiple servers) and in-memory (like SAP Hana).  MemSQL is already deployed by large Tier 1 companies like Kellogg’s, Uber and Pinterest.  Blueshift, an IBP solution provider headquartered in Australia, has achieved 100-fold performance gains by leveraging MemSQL in combination with Kafka which is the technology developed and used by LinkedIn.

Whether it is making wide ranging promotional strategy changes, updating pricing or baseline information, performing adjustments in SOP review meetings, or simply conducting basic scenario modelling users expect and even require real time performance.  The good news is that there are now solutions, such as Blueshifts ONE Solution, that deliver which are both extremely economical and scalable to thousands of products and customers and beyond.

Justin Stafford, CEO and Co-founder

New Zealand Support Number

Posted by | Blueshift Team, ONE Solution | No Comments

With the recent increase in users in New Zealand, we decided to make it easier for our New Zealand users to contact us.

Our New Zealand Customers now have a dedicated phone number to contact us.

This is just one of the new things we are implementing at Blueshift to ensure as we grow, your customer experience improves.

Our New Zealand phone number is : +64 9 930 6359

Announcing our new logo and look

Posted by | Blueshift Team, ONE Solution, Press Releases | No Comments


Blueshift, one of the truly fastest growing IBP solution providers globally, unveiled the evolution of its brand identity today, including a new modern and simplified logo look and feel for branded communications and experiences.

The ability to thrive in a digital age as well as position Blueshift as a forward-thinking, customer experience focused technology company is fundamental to this change.

The Blueshift brand is synonymous with the ONE number solution, and businesses embracing a consensus ONE number forecast leading to true Integrated Business Planning success, so it was important to ensure that what Blueshift is known for was central to our new branding.

The new logo, a stylised representation of a “b”, when rotated 180 degrees symbolises the number “1”.  When our customers think of Blueshift, they instantly think of the one solution.

With the new branding, Blueshift encourages our customers and team to “Be One”.

  • Be One Team
  • Be One Number
  • Be One Success
  • Be One with Blueshift

The evolved brand identity will be rolled out to all Blueshift Products, communications, and experiences over the coming months.

We are hiring!!

Posted by | Blueshift Team | No Comments

Graduate Software Developer

Reporting directly to the Blueshift Lead Developer, the Graduate Software Developer will be a very proactive, self-managing person who is bright and willing to learn. Applications are open to graduates and final year students in Computer Science or Software Engineering. Applicants are not required to have any previous work experience however it would be looked upon favourably. Applicants will be required to pass a one hour screening examination onsite at the Blueshift office at Tuggerah.

The successful applicant will be involved in hands-on, coal face development and problem solving using .NET and SQL Server; as well as cutting edge technologies such as MemSQL and various cloud technologies. They will be part of an agile scrum team, continually improving and using the latest coding practices, patterns and platforms. The successful applicant will also be involved in trouble shooting and root cause analysis, as well as performance tuning and algorithmic optimisation.

The successful applicant will receive a very attractive remuneration package of $50K; this is a challenging role and applications are only open to those achieving top results in their studies.

Working Hours

The working hours are 38 hours per week, 8:15-5:15 Monday to Thursday with 30 minute lunch breaks, and 8:15-12:15 on Friday. Lunch is provided for all employees.


If you would like to become a part of our successful company and enjoy a challenging role, please forward a cover letter, your resume, and a copy of a recent transcript via post or email to Brenton Race,

Blueshift to attend POI European Summit

Posted by | Blueshift Team, ONE Solution | No Comments

Blueshift will be attending the POI European Promotion Optimization Summit in Amsterdam from May 9 – 11.

Blueshift, a leading IBP solution provider in the Asia Pacific region; are excited by the opportunity to meet with forward thinking companies in Europe and discussing how we can help solve their complex business problems.

We are further excited by having Grant Lewis, Commercial Manager SOP New Business from Sanitarium Health & Wellbeing presenting on “Deriving Healthy Returns from Successful Integrated Business Planning”.  This is certain to be one of the highlights of the 3 day event.




Listen to your customers

Posted by | Food for thought, ONE Solution, User Group | No Comments

I recall being told a number of years ago “Ignore your customers at your peril”; something that has stuck with me.  When building a great software solution, one the most important thing a solution provider can do is listen to their users.  Every user will have the “best feature” that you just must put in your solution which presents one of the greatest challenges any product manager has; making roadmap priority decisions that will meet the expectations of all users and all these worthy ideas.  As the user base increases, this challenge becomes greater with more ideas, differing opinions on priorities coupled with a finite development capacity.

As a direct result of listening to our customers (and adding more functionality), at Blueshift we were starting to see this problem arise and were challenged on how to best prioritise?

We do take our own advice at Blueshift, so instead of creating a spreadsheet and trying to manage feature requests, we sought out the industry best practise solution.  After evaluating a number of solutions we settled on UserVoice.

UserVoice allows our users to make product suggestions in an on line forum open to all our users, comment on suggestions from other users, and finally vote on the ones they like.  Blueshift then uses this information to make quantitative data driven decisions to prioritize our product roadmap.  This process not only means we are adding the features our users want most, but our process is transparent to our users too.

We see this as another way we are improving the Customer eXperience at Blueshift.  Check it out at

Ice Creams for everyone!!

Posted by | Blueshift Team, ONE Solution | No Comments

Do you celebrate the start of project with your team?

At Blueshift we do; and why not?  We believe in starting a project on a high, and finishing on one too; so for us it was simple.

Our valued customer Peters Ice Cream recently gave the green light for a new project, so we got the whole team together for an ice cream to kick off the project.

The new project will see Peters Ice Cream become one of the first customers to embrace our new big data platform we are migrating to over the next year, so it was certainly a great cause for celebration.    Many more ice cream days to come for the Blueshift team!

Why have a User Group?

Posted by | Food for thought, ONE Solution, User Group | No Comments

With our next user group in a just over months’ time, I recall being asked recently by an associate why would a solution provider run a user group?  My answer was simple; we don’t, it is a user group ran by the users for the users.

When we first set out to 15 months ago to create the user group, I honestly had no idea if it would get past one meeting, but here we are about to embark on the fourth and we keep getting more people attending.  I put the continued success and growth down to a few simple things I set down at the initial user group:

  1. The users own it. Blueshift certainly do assist the host of each event to ensure the invites can get to the users, but we let the users control the group.
  2. There will be no selling from Blueshift. So, by selling, I mean no planned selling such as licences or services directly during the meeting.
  3. The agenda is set by the users.

So, there it is, the secret to the user group success.  Well, beyond that, we have been fortunate to have several strong leaders in the group who see the value and want to ensure it is a success as they see the benefits to their business.

This gets me back to my original question around “Why have a user group?”   I could give the standard “Marketing 101” response of collaboration, networking, user empowerment and providing a voice for users, and yes they are all important things; but the real reason we see value in having a user group is to allow the users to share with each other and continue to realise the return on their investment.   At Blueshift, we aim to see our customers continuing to get value beyond the go live date, so this forum provides a great opportunity for our customers.

To me, if a user leaves with one idea that adds value to their business, then the forum was worth it.  I have seen users leave meetings and implement change in their business and that does provide a great level of satisfaction.

As a solution provider with experienced consultants who have been in the industry over 20 years, we can advise our customers on the right business process for their business, but when a they listen to how their peers are solving the same business problem they have; it provides a different level of certainty when implementing business process improvements.

Listening to users and how they use our solution certainly provides great input into our product management process.  Our customers are all selling their products to the same customers, and have the similar business problems, so by listening and observing we can gauge what improvements we can make to our solutions to solve the current business problems such as seamless Joint Business Planning. The Blueshift ONE solution is the world only true Integrated Business Planning solution available in the Consumer Packaged Goods space; which can be attributed to listening to users and staying ahead of the latest market trends, something we intend to keep doing.

In summary, to answer in a few words “Why have a user group?”, I would say to simply “To improve the Customer Experience and Return on Investment.”

Stephen McGrath – Chief Customer Officer & VP Customer Experience (CX)


Are you ready to discuss? Contact us for an on-site demonstration