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Dec
In partnership with the Promotion Optimization Institute we are proud to publish this white paper for free download. This is must read for all Key Account Managers, Senior Leadership and Revenue Management teams in CPG companies.
In partnership with the Promotion Optimization Institute we are proud to publish this white paper for free download. This is must read for all Key Account Managers, Senior Leadership and Revenue Management teams in CPG companies.
I have spent close to 20 years working with sales team from FMCG companies around the globe focusing on Trade Promotion Management (TPM) and my general observation is that there are different levels of maturity amongst the people and the organisations. To best understand this, I have grouped these in four levels. If you are […]
After a large investment, Blueshift are pleased to launch this new website. We hope you can take the time to explore it and to learn more about Blueshift and Integrated Business Planning!